What you need to know before launching a website

What You Need to Know BEFORE Launching a Website

Launching a website – whether it’s a new build from scratch or part of a rebrand – is no small task. It can feel overwhelming, but with the right preparation and a clear process, it becomes much smoother and even enjoyable.

By breaking the work into manageable steps, you’ll make the process easier for both yourself and your designer/developer. The result? A productive collaboration and a website that looks great and performs even better.

Here are six simple steps to set your website launch up for success:

1. Define your goals and audience

Understand who your website is for and what you want it to achieve. Is it for selling products, generating leads, or building brand awareness?

2. Prepare your content in advance

Content is the foundation of any website. Have your copy, images, and videos ready before diving into the design stage.

3. Think strategy, not just design

A beautiful website matters, but it needs a clear strategy behind it – from user experience (UX) to search engine optimization (SEO).

4. Plan SEO from day one

Implementing SEO best practices early helps you rank on search engines. Use the right keywords, meta descriptions, and optimize your images.

5. Have a launch plan

Publishing your website is just the beginning. Prepare for testing, quality checks, and promoting your launch.

6. Collaborate closely with your designer/developer

Launching a website is a partnership. Open communication and quick feedback will make the process smoother and the results stronger.

Following these six steps will help you create a structured process and a website that delivers results – visually and strategically.

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